Selecting the correct target market is essential for selling your home. It is even more essential when you are renovating and presenting your home for sale. If you get the target market wrong, it will cost you thousands of dollars. I have witnessed it time and time again.
A prime example of correctly selecting the target market and playing to that is Ben and Libby from the Block (winners from Season 1). Right at the start they clearly identified who their target market was and what they would want. From there everything that they did around their renovation was […]