A really common question that we get asked is: ‘Is it essential to use print marketing?’

It’s an understandable question especially in today’s online world and with the cost of print marketing ramping up the marketing spend. After all don’t all buyers just look on TradeMe?! And don’t they say that 70% of buyer enquiry comes from online sites?!

It’s really interesting topic of discussion with no real firm answer. But what I can say is that we have found that there is a direct correlation between: the size of your adverts; the amount of internet hits you have; how many buyers come to the open homes; and ultimately how many offers you get.

Coming from an online marketing background I would love it if we dropped print marketing as an industry, I am achieving 4-5 times the normal amount of internet traffic for my listings, but we are not there yet and to be honest I don’t know if we ever will.

The important thing when marketing your property is that you cast the net as wide as possible and ensure that you get everyone.

A large portion of the market still looks at the paper and your hot buyer that will pay the top dollar for your home could come from looking at print media.  I think the question should be, for the sake of a few hundred dollars would you want to risk missing out on the buyer that is going to pay the premium for your home?